Saying goodbye to Memeburn: the hardest thing ever

Cape Town

Cape Town

I wrote Memeburn a ‘Dear John Letter’ and someone asked very nicely that I share it. So here goes. Note, Burn Media is the holding company for Memeburn and Creative Spark is the parent company for Burn Media. My goodbye was doubly hard because I had to leave Cape Town…

Dear Burn Media and Creative Spark,

After four years, more than a 1000 posts, over 800 000 words, four continents, 12 countries and 30 cities it seems our time has come to an end. It is not you, it is me, well its you a little. From our humble beginnings in the crack whore den in Hope St. The hipster havens of trendy Kloof St to our contributions to the tech gentrification of Woodstock. Our time has been great, but alas, it is time to signal in a new chapter of my life and so I must pack up my boxes and go.

In every box I have packed there is a memory of you. The day we hit our first million, our first big interview, the day we became 20 people and the day the new york times recognized us.

When I tell our story, I will talk about the smiles, the tears and the frustrations. I will talk about the good times, the bad times and the times I nearly gave up. But more importantly I will talk about the person I became because of you, the strength I got, the persistent that became the norm and the opportunities I found. Friendships gained, the fat cactus, Rick’s cafe and the rooftop of kloof street. I will think of Apple events, company exits and share prices. Ceos and founders interviewed and heroes met. Stories I loved, stories I hated and stories that sadly couldn’t be helped.

When I talk about the losses we endured, I will also talk about the victories, I will talk about Paris, New York, Lagos, Nairobi, Seoul, London, Accra and San Francisco. I will talk about the price of passion, its rewards as well as its consequences. When I tell our story which has been written in the indelible ink of friendship, love and respect, I will talk about an unstoppable dream. A dream we all bought into without question or hesitation. A dream that would see us all break the walls of our shell to become something quite remarkable. A dream that took me out my comfort zone thrust me in the uncomfortable yet rewarding light of stardom.

Most days I felt an exorbitant amount of anxiety and vulnerability when doing this job. But Africa’s stories had to be told. Tracking entrepreneurship, the adrenalin sport of business. One I revelled in.

Even though I will miss you terribly, I must grow outside of this new comfort zone. I am looking forward to this new challenge and to starting a new phase of my career. Thank you so much for allowing me the immense privilege of telling Africa’s stories.

To my team, there are not enough words and even if there were they would mean nothing to what you guys mean to me. No human being has ever had the privilege of sharing an amazing journey as I have. I wish you all everything of the best. You are each so talented and so very clever that I can’t wait for the rest of the world to take notice.

To Creative Spark, I beg you not to lose your sparkles and continue to be a special and creative place.

I have learnt so much here, and I hope in some small way I have taught something as well. I am sorry I have to break up with you. Forgive me.

Yours always,
Mich

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